The process of media buying can be a difficult one, especially for a small business or even a larger corporation that lacks the knowledge and the resources to do successful media buys.  There are many different types of media, and many ways in which to purchase media advertising.

Best Media Buyer acts as an agency, on your behalf.  After our initial discussion with you, we determine what the best types of media would be to meet your company’s goals.  Each of the pages below discusses the types of media you can hire Best Media Buyer to negotiate on your behalf.  Best Media Buyer performs the research, and also will purchase the advertising necessary for your organization.

Direct Media Buys: We research traffic sources within your industry, or competitive industries, and we make direct contact with website and social media “publishers” (the websites that actually have advertising opportunities).  We speak directly with them, negotiate the rates, and purchase the advertising on your behalf.  Examples of these types of buys are but not limited to:

Solos: Using subscription e-mail lists provided by the publisher after rate negotiation.

Banner Advertising: Display advertising, often within newsletters or direct website placements on a CPM (Cost Per Thousand) or CPC (Cost Per Click)

Interstitials: Display ads which are displayed before website content is loaded.

Rich Media: Expandable ads which react to end user inputs.

Social Media: Utilizing social networks such as Facebook, LinkedIn and Twitter to advertise to their user bases.

Native Advertising: The use of “advertorials”.  This is where we write an article for a specific publication and place it in a paid format.  This then acts as content within a various website.

Real Time Bidding (RTB): The use of platforms which allow advertisers to purchase advertising in real time through the use of bidding.

And, there are many more.

What is Media Buying?  Click here to learn more.

To get more information, please contact us: